Adam Mitchell’s Post

"How do we perform compared to benchmarks?" This is one of the questions we hear most across the sponsorship industry. That's why at SponsorPulse™ we've launched The Benchmark Report - a free, transparent, and actionable resource for all your benchmarking needs. 👀Measure beyond media impressions and quantify consumer impact 🏈🎶See which passion points and properties offer the greatest sponsorship benefits 🚗Identify short and long-term category benchmarks to set clear objectives 🎯See which brands are leading the pack, and how they're doing it Sponsorship works. We've got insight from 370+ sponsorships to help you strategize, plan, and prove it. Sign up for a free account and get every benchmark you need today.👇 #sponsorshipmarketing #sponsorshipworks #sponsorpulse https://lnkd.in/gdq_aTr6

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Under a week away until #SuperBowlLVIII and the highly anticipated Apple Music Halftime Show that will feature Usher. In the 16 months since Apple took over naming rights, the Halftime show has grown healthier than ever been before. 🤩Across the US, consumer engagement is up +8%, excitement is up +12%, and growing interest is up a staggering +23% 👉🏼https://lnkd.in/gtBtDYND 🎧It doesn't hurt that 70% of rival Spotify users engage with the Halftime Show, giving Apple the opportunity to try to connect with and convert its competitor's customers. 🔵All the while Pepsi has maintained its best-in-class sponsor awareness of 80% among NFL fans (# 2 to Bud Light), while shifting its investment to activating new properties like the Sphere. When done right, changes to major sponsorships can lead to a win-win-win. #sponsorshipmarketing #applemusic #pepsi #spherelasvegas

The offseason is a pressure cooker to renew current partners and land new deals. The WNBA (Women's National Basketball Association) is one of the league's in a big offseason and they have a great story. 👀 Engagement with the league is up +29% since 2018 👉🏼https://lnkd.in/gR-zT42g 📈Fan interest and momentum is up +38% since 2018 👉🏼https://lnkd.in/gjiaRH9E 😍In 2023, partners generated an average increase of +39% in brand favorability among those aware So, which brands should be jumping in? A quick look at the Ws audience quality and impact potential reveals big opportunities👇🏼. 🍺Non-alcoholic beer 💘Dating apps ⚡Electric vehicles ❄Recreational vehicles 🏡Real estate It also shows that the W has impressively landed Changemaker partnerships across four of its highest potential categories. #sponsorship #closemoredealswithdata #wnba

Some partnerships just make sense. The Association of Pickleball Players just announced a partnership with non-alcoholic beer brand Partake Brewing and I'm an instant fan. 🥒26% of US consumers have engaged with the APP over the past 12 months, as interest and passion for the sport continues to build. A great opportunity for the brand to ride that wave. 🍺46% of non-alcoholic beer drinkers have engaged with the APP over that same time period. They're 1.77x more likely to engage, so target efficiency is real strong. 🛒Non-alcoholic beer drinkers are 1.78x more likely to have a growing interest in the APP and 1.83x more likely to purchase products from its sponsors versus the general population. It's a match. Beyond increasing distribution and awareness for Partake, this partnership just makes so much sense. Check out the data here 👉🏼 https://lnkd.in/grYFSfBT #sponsorshipmarketing #pickleball #partakebrewing

Canada 🍁 is on top of the world in Women's Tennis after capturing its first ever Billie Jean King Cup title! 👀 More than 1 in 3 Canadians have engaged with Women's Tennis and the number of them engaging 1+ times weekly has never been higher 👉🏼 https://lnkd.in/gjG4u-Ap 🌟Fernandez, Stakusic, Dabrowski, Marino, Bouchard and coach El Tabakh put on an incredible show and the future of the sport in Canada is looking bright. 🎾As Canada shines globally on the professional stage, we're seeing it translate to busier courts across communities with participation growing. 🌊Tennis Canada and its athletes are creating ample opportunities for partners to ride the wave of momentum - here are some of the brands who stand to benefit most 👉🏼 https://lnkd.in/gbte-ZhU #sponsorship #billiejeankingcup #gocanadago #tenniscanada

A data-driven decision is always a better decision. 🚫But finding actionable insights is challenging, time consuming, and expensive. 💜At SponsorPulse™, we believe that a healthier sponsorship industry is a transparent one where insights are accessible to all. 📅Our monthly subscription plan is a commitment to democratizing access to the insights the industry needs to improve sponsorship's impact. 💻Try it for free, upgrade for $99/month, come and go as you please 👉🏼 https://lnkd.in/g_r6NDjf Join thousands of sponsorship professionals who are arming themselves with insights at their fingertips. #sponsorshipmarketing #faninsights #sponsorimpact

How do you build a fan base in a new market? Content continues to create new opportunities to engage fans beyond borders, but as any sport fan knows you can’t beat the in-person experience.   🌎The NFL first showed up in Munich last year, where the Bucs and Seahawks played in front of a crowd of 70k fans. 🏈This year, they doubled-down bringing the Chiefs, Dolphins, Patriots and Colts for back-to-back weekend games in Frankfurt. 💨With 29% of consumers in Germany engaging with the league over the past 12 months, tickets to both of this year's events sold out in no time. 🌟The Chiefs and Patriots are among four teams to have marketing, fan engagement, and commercialization access in Germany. The battle is on to become the country's team. 🆙League momentum in the country is on an upward swing and outpacing other NA sport leagues 👉🏼 https://lnkd.in/gMmzRfc7 Seems like the NFLs International Home Marketing Areas program is paying off and giving teams reason to co-invest in building a strong global fan base. #globalfans #nfl #frankfurtgames #sponsorshipmarketing