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Reality TV may be one of the most undervalued sponsorship opportunities in the industry 📺💰 🇺🇸 54% of Americans aged 13-64 engaged with reality TV in the past year. 🏈 Despite the fragmentation across shows, platforms, and networks, it might come as a surprise that fans engage with the same frequency as NFL enthusiasts. ⭐️ Reality TV stars are building brands and achieving recognition similar to professional athletes like Shohei Ohtani, Nathan MacKinnon, Mookie Betts & Cade Cunningham. Want to stay updated on the latest sponsorship trends? Get access to the latest trends and insights with a free SponsorPulse account. Link to sign-up in the comments. #realitytv #sponsorships #netflixseries

Rob Mills

Director & CEO at Tenka Group (Owners of Gemba & Turnstile)

1y

Very high!

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